Privacy Policy


This online privacy policy (“Privacy Policy”) was last updated on March 1, 2018.


Levi Strauss (Hong Kong) Limited (“LSHK”) is deeply committed to the relationship of trust we have with you — our consumers. For more than 155 years, Levi Strauss & Co. has been creating authentic products by leading with the values. As we continue to innovate in how we bring our products to life online, we’ll match cutting-edge technology with your privacy interests.

香港利惠有限公司(「LSHK」)致力維護與尊貴客戶——亦即閣下——之間的彼此信任的良好關係。超過155年來,Levi Strauss & Co公司始終恪守信念,不斷呈奉貨真價實的優質產品。本公司一直秉持創新精神,將產品銷售融入網上生活,並使用頂尖科技保障閣下的私隱權益。


Our Pillars of Privacy




We want you to know what and how information is collected when you interact with our websites.




We will offer you choices about how your information can be used by us and our trusted business partners. 


Data Integrity


We will take reasonable precautions to protect information we collect about you on our websites through the use of secure technologies.





Information Collected



What Information Do We Collect?



  • Personal Data (“Personal Data”)

       個人資料(「 個人資料」)

Any information or data that: 


  • relates directly or indirectly to you;


  • from which it is practicable for your identity to be directly or indirectly ascertained; and


  • in a form in which access to or processing of the data is practicable.


This includes but not limited to your name, physical address, e-mail address, date of birth, phone number, fax number, social media information and credit card information.



  • Browsing Information


Information we collect about your activities on our websites through the use of technology such as cookies and web beacons is referred to as browsing information. This browsing information is linked to an anonymous IP identifier and not to you personally. If for any reason your browsing information is linked to information that can personally identify you, we’ll treat it as Personal Data.



  • Information You Post


All information that you share about yourself, whether it is Personal Data or not, in a public open forum – on a social network, in user-generated content elements of our websites, etc. — will be considered as public information for the purposes of this policy. If you don’t want it to be public, don’t post it.



Who Collects Information?


We collect information from you when you interact with our websites. We may also collect information about you from third parties. Our trusted business partners also collect information from you on our behalf in the course of helping us operate our websites and provide services of interest to you. Any reference to “we” or “us” may also refer to our trusted business partners (“Trusted Business Partners”), which includes but not limited to:  


  • Member companies within the Levi's® Group

隸屬 Levi's®集團旗下的公司

  • Third-Party Advertising Companies


  • Companies which provide website services to Levi's®


  • Companies which provide marketing or promotion services to Levi's®


  • Customer relationship management companies


  • Persons under a duty of confidentiality to us (including our professional advisers).


We also permit third-party advertising companies to collect your browsing information as well to provide ads on our behalf that are tailored to your interests. 


When you interact with our websites, information may be collected in several different ways. It may be collected in obvious, active ways, such as when you provide your name and address or other information when making a purchase in a store or online, when using the customer service chat feature, when you enter a contest or sweepstakes or if you upload a photo or product review to our site. It may also be collected passively or automatically when you visit and move around on our websites through the use of cookies and web beacons that capture your browsing information to enable us and third-party advertising companies to better tailor content and advertising to you.


In general, collection of your Personal Data, browsing information and information you post or provide may vary across our stores and websites depending on their purpose, functionality or unique aspects. We may publish additional terms to this Privacy Policy for those stores and websites. Please read those additional terms carefully and make sure that you understand them.



Use and Sharing of Collected Information


We use information collected on our websites for four primary purposes.


  • First, we use information collected to facilitate your online shopping experience and to offer you information and promotional materials about the products and services you see on our websites.


  • Second, we use your browsing information to help us analyze our websites, services and offerings. We consider such information analytics data.


  • Third, your browsing and shopping information is used to provide you with interest-based advertising.


  • Fourth, we may use information you post in public areas to provide you with an interactive social media experience that brings aspects of your social networking community to our websites and our social media platforms such as Facebook, Instagram and WeChat.



In addition, we may also use information to meet our legal or contractual obligations, requirements or arrangements, whether compulsory or voluntary, in connection with:


  • any applicable law, regulation, judgment, court order, voluntary code, sanctions regime, existing currently and in the future;


  • any applicable guidelines, guidance or requests given or issued by any legal, regulatory, governmental, tax, law enforcement or other authorities, or self-regulatory or industry bodies or associations existing currently and in the future and any international guidance, internal policies or procedures; and


  • any present or future contractual or other commitment with local or foreign legal, regulatory, judicial, administrative, public or law enforcement body, or governmental, tax, revenue, monetary, court, or other authorities, or self-regulatory or industry bodies or associations or any of their agents with jurisdiction over all or any part of us that is assumed by, imposed on or applicable to us.



We may share your Personal Data within our family of companies under common ownership; we do not share your Personal Data with third parties for purposes other than as described in this Privacy Policy. Any Trusted Business Partner receiving Personal Data is contractually prohibited from discussing, disclosing or making any use of such Personal Data except as directly necessary to provide us with the services for which we have contracted. We will get your consent first if we would like to use your Personal Data in direct marketing or share your Personal Data with other third parties for marketing purposes.



It is your choice


Whilst you have the choice of not providing your Personal Data we may have requested, you should note that if the data is not provided, we and our Trusted Business Partners may not be able to provide you with all or part of our services and your online experience may also be affected and you may not be able to fully enjoy the online features provided by us and our Trusted Business Partners.



Definitions of Terms Used in Privacy Policy



A “cookie” is a computer file that acts as an identification card for your computer. When you visit our sites, unique cookies are placed on your browser. The purpose of the cookie is to distinguish your browser from all other browsers that visit our sites. However, by recognizing your browser, we can serve you better. For example, the cookies allow us to hold the selections in your shopping cart when you navigate away from the order page and then return to complete the order; because of the cookie, you don’t have to start over with your shopping. We can also keep track of what pages of our website your browser visited and whether you purchased a product. That way we can measure such things as how effective our advertising campaigns have been. When working with third-party advertising companies, the use of cookies also enables us to provide you with customized banner ads that we think will be more useful than randomly-generated ads because they are based on your past purchases and page visits to our sites.


Web Beacons


When you visit our ecommerce sites, web beacons will recognize specific cookies that have been placed on your browser. Web beacons can convey information that a browser with a recognized cookie has accessed a page or a certain part of a page on our website, depending on where the web beacon is located on the website. For example, a web beacon located on our purchase confirmation page will record that a browser with a recognized cookie accessed that page which means that we can conclude that the browser was used to purchase a product. The web beacon does not, however, tell us that you specifically (by reference to Personal Data) have purchased a product because the cookie is only the browser’s identification card; it is not your personal identification card.


We use web beacons to measure the effectiveness of our advertising campaigns and to improve our websites by recognizing which pages are visited and whether those visits result in purchases. Web beacons also allow third-party advertising companies we work with to select and serve banner advertisements to your browser that you would be most likely to be interested in.



Trusted Business Partners


We work with industry-leading business partners who help us operate our websites and provide important services to our customers and visitors. Our business partners may change over time but we are committed to building relationships with third parties who are dedicated to providing you a safe and satisfying experience on our websites. Our trusted business partners are contractually obligated to collect and use any information collected from you on our websites or on behalf of LSHK in a manner that is consistent with this Privacy Policy.



Third-Party Advertising Companies


We allow certain companies to collect information from browsers of our websites to use and serve interest-based ads. These companies are usually third party ad servers, ad agencies, technology vendors or providers of sponsored content. Using cookies and web beacons, these companies collect data from a particular browser about web viewing behaviors over time and across unrelated websites and use such data to predict user preferences and to deliver advertisements to that browser which are calculated to target that browser’s predicted preferences.



Analytics Data


Information collected through cookies and web beacons to keep track of what products you viewed and purchased and what areas or pages you viewed on our websites is called “analytics data”. We use analytics data to improve the design and content of our websites, to help us learn things like what pages are most attractive to all of our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.



Interest-Based Advertising


Interest-based advertising has become commonplace across the Web. It is the term we use for the activity that enables us to tailor ads to your interests and activities. Either LSHK or third-party advertising companies we work with may look at your browsing activity, such as the types of content you access, ads you click on, and searches you conduct. We can then infer certain interests you have and place ads and offer you deals that meet your needs. Our goal for interest-based advertising is to show ads to people likely to be interested in the products we offer at LSHK. 



Data Integrity


We keep your Personal Data confidential, and we require, by contract, that each of our Trusted Business Partners who may have access to any such Personal Data to keep it confidential as well. Our Trusted Business Partners, in turn, may share information with their own service providers pursuant to similar confidentiality restrictions.


We will not sell, trade, or otherwise transfer any of your Personal Data to any other outside parties for direct-marketing or other unrelated purposes without getting your consent first. “Outside parties” do not include companies owned by Levi Strauss & Co.  or our Trusted Business Partners whether within or outside Hong Kong who help operate and provide services on our websites and we may provide, disclose or transfer such Personal Data to them for any of the purposes stated above.

在取得閣下的同意之前,本公司不會向任何其他外方出售、交易或轉移閣下的任何個人資料,以用作直接營銷或其他無關目的。「外方」並不包括Levi Strauss & Co.旗下公司或在香港及澳門境內外協助本公司營運網站、或為本公司提供服務的受信任商業合作夥伴。本公司可能會出於上文所述之目的,向其提供、披露或轉移上述個人資料。

Of course, to the extent we reasonably believe that a disclosure is required by law, to enforce our website policies, or to protect your or others’ rights, property or safety, we reserve the right to do so.



Safeguarding Your Personal Data


When you register at our sites, we ask you to set up a password that you can use to access your information at our sites. If you want to cancel your password or change it, or something happens to your password, click on the “Contact Us” of our websites.

在我們的網站上註冊時,本公司會要求閣下設立一個密碼,閣下須憑密碼存取本公司網站上的資訊。若閣下希望取消或更改密碼,或密碼出現問題,請在網站點擊「聯絡我們」的連結 。

We use Secure Socket Layer (SSL) technology to encrypt transmissions of sensitive information from your computer to our servers. However, when you communicate with customer service via email or chat on our websites, these communications are handled via unsecured transmissions. Please be aware that information provided (such as email address, payment information, etc.) may be accessible to others. For that reason we ask that you protect yourself and not share sensitive information via these communication channels.


All practical steps will be taken to ensure that personal data will not be kept longer than necessary and that we will comply with all applicable statutory and regulatory requirements concerning the retention of personal data.



Contact Us


Contact Us Regarding Your Information


You have the right:


  • to check whether we hold any Personal Data about you and to access such data;


  • to require us to correct any Personal Data relating to you which is inaccurate; and


  • to ascertain our policies and practices in relation to your Personal Data and to be informed of the kind of data held by us.



You may send requests for access to data, correction of data, or for information regarding policies and practices and kinds of data held to the address below.  



If you have any questions or concerns about this Privacy Policy, please send an email to LSHKCRM@levi.com; call us Toll-Free at 3184-0075; or write to us at:



Levi Strauss (Hong Kong) Limited

Attn: General Manager   

22/F, Standard Chartered Tower, Millennium City 1, 388 Kwun Tong Road, Kwun Tong, Kowloon, Hong Kong






Online Updates to the Privacy Policy


If we modify this Privacy Policy, we will post the revised Privacy Policy on this website. We also may post a notice on this website or send an email describing the changes if material changes are made. You should check this website regularly for recent changes made.  We will also contact you should any change to our Privacy Policy requires us to obtain additional consent from you before we can continue to use your Personal Data or other information.



Choices Regarding Your Information


Your Personal Data


With your Personal Data — like the information you give us to fulfill an order or sign up for an online offer or contest – we will always give you the right to change or correct your information and the choice of not hearing from us again. There are several ways you can control our use of any submitted Personal Data in connection with promotional communications.


When you set up an account, or either click on “My Account” from any page or “Manage Your Account” from within the Help Desk area of one of our websites, you can access, correct or update your choices/settings.

閣下創建帳戶、在任何頁面點擊「我的帳戶」,或在網站的幫助平台點擊「管理我的帳戶」時,均可查閱、修訂或更新閣下的選擇/設定 。

If you receive email communications from us on behalf of any of our brands and want to opt out of receiving such communications in the future from that brand, you can opt out by clicking the “Unsubscribe” link at the "My Profile".


If you have any difficulty managing your communication preferences, please email LSHKCRM@levi.com.



Your Browsing Information


We work with Third-Party Advertising Companies that may collect your browsing and shopping information in order to provide LSHK and other advertisements of interest to you. We refer to this practice as Interest-Based Advertising. We believe these interest-based ads are more useful to you than randomly-generated ads because they are tailored to your shopping and product interests as indicated by your browsing habits.


Finally, it is important to note that in most cases opting out drops an “opt-out cookie” on your browser. As a result, if you delete, block or otherwise restrict cookies or use a different computer or Internet browser, you’ll need to renew your opt-out choice.



Controlling Cookies


Because cookies and web beacons are the technology generally driving collection of browsing information, you can also block cookies to control data collection related to Interest-Based Advertising. You can typically do so through your Internet browser. For instructions, check your browser’s technical information. Preventing your browser from accepting cookies prevents the collection of your browsing information for purposes of delivering interest-based ads. However, it may also disable or interfere with shopping features on our sites and other sites that you may visit. For example, cookies allow us to hold your shopping cart selections when you navigate away and then return to the order page. Cookies also allow us to recognize you as an account holder when you return to our sites. Most browsers accept cookies automatically. We recommend that you leave cookies “turned on” so we can offer you a better shopping experience on our sites.



Interacting with Social Media on our Websites


Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our websites. If you interact with these social media tools through our websites, your experience on those social media sites will be governed by the privacy and other policies of those sites. So, the privacy settings you have chosen on those sites will determine the degree to which your information is made public. We encourage you to choose your privacy settings on those sites accordingly.



In case of discrepancies between the English and Chinese versions of the Privacy Policy, the English version shall prevail.